Trends in Website Search Engine Optimization
Search engines like Google and Yahoo! are constantly changing how their search engine ranking works. New algorithms are used and the ways search engine spiders crawl websites change. However, just as...
View ArticleSocial Media for Medical Marketing
It is estimated that 56% of all businesses plan to heavily or moderately increase the money they spend on social media marketing efforts. With so many outlets like Facebook, LinkedIn, Twitter, YouTube,...
View ArticleQuestions to Ask for Better SEO Copywriting
Certain organic search engine optimization techniques may help increase website traffic, but if your content is not up to par, your new visitors will not stick around long enough to become a patient....
View ArticleJust How Important Are Titles to Page Optimization?
Most of the time, the first thing the search engine spiders see when they crawl your site is the page title. Incidentally, it is the first thing most human readers see when they get to your site as...
View ArticleGoing Mobile: Email marketing in the age of smartphones
Are you reading this article on a computer? Just a few years ago, the vast majority of readers would respond with an emphatic yes, but the rise of smartphone and tablet usage in our society has made...
View ArticleWhy Content Marketing Works
As the way modern consumers digest information changes, many companies and marketers are starting to realize that bombarding clients with direct sales messages no longer works. As a result, savvy...
View ArticleAre You Content with Your Content?
The very nature of good medical website content makes it ideal for marketing and SEO. Having great content on your site gives you an organic means of building external links, improving rankings for...
View ArticleInterest in the Inbox
How do we keep our medical marketing emails from getting glossed over or promptly deleted? We need to directly target the subscribers who are most interested in what we have to say and provide them...
View ArticleOne Site Does Not Fit All
To keep online patients visiting your webpages and your office, you need to offer them an incomparable user experience. Your medical website should embody all the best elements of a great internet...
View ArticleThe Post-Penguin Survival Kit
In an online marketing landscape that exists in constant flux, it’s easy to become frustrated by algorithms that change dramatically and without warning. What propelled you to the peak of Google...
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